If You Depend on Referrals for Your Practice, Don't Miss Out on This Report!

DISCOVER THE “REAL” SECRETS TO GETTING THE BEST REFERRALS FROM YOUR GENERAL DENTISTS

• STOP!!!! TAKING ADVICE FROM THE “EXPERTS” WHO AREN’T PERIODONTISTS—ACTUALLY, MOST OF THEM AREN’T EVEN DENTISTS!

• STOP!!!! TAKING MARKETING ADVICE FROM MANAGEMENT COMPANIES—UNDERSTAND THAT MARKETING AND MANAGEMENT ARE TWO DIFFERENT THINGS

• START!!!! TAKING ADVICE FROM SOMEONE WHO KNOWS YOUR PROFESSION, WHO PRACTICES PERIODONTICS AND DENTAL IMPLANTS EVERY DAY, WHO PERSONALLY TESTS EACH STRATEGY BEFORE RECOMMENDING IT TO YOU, WHO HAS INVESTED OVER $100,000 IN MARKETING DEVELOPMENT, WHO CAN HELP YOU AVOID COSTLY MARKETING MISTAKES, SHALL I GO ON…?

STOP just "getting" referrals, and START "creating" them-- Let me show you how today. Sign up for our FREE newsletter and teleseminars by filling out the form. First Name * Last Name * Email * Phone * Fax What's Your Biggest Question About Marketing for Your Practice? SECURE & CONFIDENTIAL Your information will never be rented, traded or sold. We guarantee your confidentiality.

With all of this great marketing advice, you have to be wondering, “What makes me so qualified?”

For the past 5 years, I have been on a mission to more efficiently and effectively grow my periodontal practice by coming up with a system to gain more referrals from general dentists.  I initially accomplished this by paying top dollar for all of the advice from the industry gurus:  I’ve hired consultants from everywhere from Phoenix to Baltimore (I’ll bet you know who I’m referring to) and spent well over $100,000 in fees and travel alone…not to mention lost production time from the office.  I was satisfied with the advice I was getting, but that’s all it was…ADVICE.   Nothing had been tested because I was basically getting marketing advice from a management company.  The consulting firms may have been owned by dentists, but my actual consultants were often former hygienists or administrators in a dermatologist office or something.  This kind of bothered me because you’re paying up to $40,000 for advice, you know?  Even for the money, I found that most of the advice I was getting was actually MANAGEMENT related, not MARKETING.  Yet that’s what I was after.  I wanted to know how to get more and better referrals, not how to manage my staff (or “team” as they call it).

So 4 years ago I made a decision.  No matter how much time or money it cost, I was going to come up with a marketing strategy that didn’t include me going door-to-door handing out business cards or have anything to do with my employees getting all dressed up and handing out gourmet cookies to get past the office “gatekeepers”.  I turned my attention to writing effective sales letters, newsletters, CE courses, presentations, etc… I experimented with every detail from which shoulder to wear a name tag to whether or not I should wear a tie.  I experimented with case presentations with diplomas on the wall versus family pictures; using a fancy “report of findings” versus a handwritten treatment plan; wearing a tie versus scrubs.  I looked at what referring doctors preferred for gifting at Christmas.  I surveyed doctors on what kind of perio CE they were interested in.  I tested communication with e-mails vs. faxes vs. newsletters.  I looked at whether or not a 1 page newsletter was better than a 2 page newsletter.  I experimented with internal marketing strategies, “special offers”, etc…  I looked at the effectiveness of study clubs.  I looked at how I could avoid ever being referred S/RP cases.  I looked at how to get more implant and periodontal plastic surgery cases. 

My experiments went on and on for 2 years, and I got a lot of valuable information.  But that wasn’t enough.  I wasn’t learning fast enough and hungered for more.  I then formed a coaching group of periodontists and assigned them the task of coming up with even more ways of improving my referral system.  What I found was astonishing!  We crunched numbers on what the best referral model was:  We looked at whether or not it was better to have a large referral group of over 100 general dentists or if it was better to keep it small at 20-30 doctors.  We looked at how to keep them all happy and motivated.  We got answers at a rapid pace because we all tried different things at the SAME TIME.  WHY DIDN’T I THINK OF THAT BEFORE?

The bottom line is that the coaching group still exists today and born of it is the GEM Marketing System:  A living, breathing, evolving system of inventing, testing, and evaluating new marketing strategies for periodontists.  That’s where you get the benefit that I didn’t get 4 years ago:  The benefit of multiple testing for periodontists by periodontists.  Imagine the time and money I would have saved if I would have had my coaching group 4 years ago instead of 2 years ago?  As they say, it’s better late than never.  Now, I’m not asking you to join a coaching group because it’s FULL.  But what I am inviting you to do is at least take a look at my FREE REPORT and start building quality referrals NOW!

To Creating Better Referrals,

David

P.S.  This information is so POWERFUL that my offer is not available to periodontists in Oklahoma—Sorry L

P.P.S.  The only reason you shouldn’t subscribe to this FREE INFORMATION is if you’re a periodontist in Oklahoma.  Act fast!  If you’re not getting this information, someone else will.  I can keep MY competition from getting this information, but I can’t keep it from YOURS!